We’ve done lots of logo contests for pet industry, with shelters and shops competing to place their animals in a limited number of homes. Customers are looking for organizations that are passionate about providing loving care while standing apart from the mass competition. A pet logo design can showcase a company’s values, products, personality, and unique selling point all without the logo becoming too cramped. Below are some tips on creating the perfect pet logo.
Be Emotive
Purchasing decisions around animals are highly based in emotion. We adopt an animal from a shelter because their sad eyes tugged at our heartstrings. We add a pet into our lives not because it is practical, but because we value the love and affection that comes from the bond between man and beast. We shell out extra money for better pet food not because our pet needs it, but because we are emotionally compelled to provide it.
Appealing to these underlying emotions can help persuade potential customers to view your website or check out your product, turning a momentary glance at your logo into something more.
This animal hospital design visually represents the relationship between owner and pet. The owner visually surrounds the pet with love, as the owner’s body is a heart wrapped around the dog. The dog glances up towards the owner as if to say “I trust you to care for me”. This appeal to the powerful relationship between owner and pet helps encourage the viewer to bring their pet to the hospital, as the visual shows the hospital understands and respects this bond.
This design appeals to the heartwarming ideas of a home. The visual places animals inside a heart inside a home, showing the reader what they could provide to animals in need. The logo connects love to a home with this visual and with their tagline “build love a home”. The design appeals to the viewer’s ideal self: an individual who not only can create a loving home, but can share that home with those in need. The color choice in the logo also build this theme, as green is symbolic of life. By adopting an animal, the individual helps save a life.
Keep Designs Simple
Try not to pack in too much information into one logo design. It’s tempting to want to include words and symbols representing the animals you serve, the service your provide, the location of your service, the personality of your company, the list goes on and on. But too much information packed in can visually overwhelm your logo. The elements get lost in the noise and lose their meaning.
This logo design for an animal rescue and spay/neuter clinic subtly weaves symbols into their design. The organization is religiously affiliated. The designer turned the “t” in stitches into a cross to showcase this affiliation without adding another symbol to the design. The client wanted a cat and dog to be included in the logo. The designed combined them into one image and drew them as an outline (to ensure the design incorporated enough white space). To make the images feel like on cohesive unit, the designer turned the dog outline into a heart and placed the cat in the middle. The end result is a design conveying a large amount of information (religiously affiliated, serving dogs and cats, providing surgeries, a loving staff) with simple visual design.
This logo for an equine and canine massage company also used simple design. Only two colors are used in the text and image. In the image, the two animals are placed close together with a border of the masseuse’s hands. This allows the image to show the company’s service without taking up too much of the logo’s space.
$198
Moonstone Animal Massage
Appeal to the Type of Pet Owner You Serve
Your company likely serves a specific “type” of pet owner, from a quirky cat owner to the edgy python owner. Appeal to the personality of the pet owner with your logo.
This company for a hairless cat breed uses slang for “bitch” in their company name and an image of a glaring cat with attitude. This appeals to a pet owner looking for something outside the norm, maybe even a challenge with a headstrong pet.
This image appeals to a more traditionally feminine individual seeking a pet. The hot pink and purple colors, the sparkles, the flower petals, and the long flowing hair on the owner are all instant symbols of femininity. The loving embrace between the woman and the dog reflect the type of owner the animal rescue is looking for.
Be Creative with Fonts
Take some artistic liberty with the font of your business name. This logo for an exotic pet shop uses rounded cartoon-like letters to showcase the fun playful atmosphere of the store. The letters are also made of the skin patterns of the various animals, showing the types of animals available and making the design stand out compared to a design with a normal font. Set against a dark background, the colors of the letters pop. With the font alone, the design conveys the company’s industry (exotic pets) while setting itself apart from the competition.
A memorable logo for your pet industry company is important in attracting new customers and branding your organization. It should not be expensive or time consuming to get a new logo though! 48hourslogo allows you to get several logo designs from various designers in two days for only $29. By crowdsourcing your logo, you can get a variety of creative approaches to your logo so you can find the best fitting one. Simply fill out a short questionnaire about what you are looking for to get started today.