In 1948, De Beers, a diamond company established in 1888, added the tagline “A diamond is forever.” to their corporate identity. Why, after six decades of sensational success, would their marketing position change? De Beers was, and still is for […]
Creating a Gym Logo With Strength and Impact
If getting fit takes a sincere commitment, imagine the initiative it takes to start a gym. More and more, small gyms are popping up across the country providing a personalized approach to getting fit. Whether it is one-on-one or group […]
Should/How to Redesign Your Old Business Logo?
Updating a logo can be terrifying. What if it doesn’t work? What if the brand is shattered by the new look? Will the audience even identify with the company any longer? These are all serious questions, and asking them […]
The Benefits of Creating a Social Event Logo
$200Deborah 50 Sometimes calendar or Facebook invites just aren’t enough to stir interest where it’s needed. A serious call to action for an event, group or celebration requires the perfect event logo to capture the essence of the festivities […]