A dazzling appearance is the very foundation of the beauty and fashion industry, and the importance of a well designed beauty logo cannot be overstated. In a world where image is everything, branding can make or break a beauty company. To turn heads with your logo, and not just your product, check out our tips for beauty logo design.
Appeal to Your Audience’s Ideal Self
People turn to beauty services to sculpt the version of themselves they want the world to see, using their appearance to reflect their personality. Think about the archetype of your target audience, and showcase it in your design. Maybe your clientele consists of rugged, reserved men and so you create a design playing on themes of this form of masculinity (beards and a strong beast of nature) like in this design:
Prove You Take Appearance Seriously
People are trusting you with how they look. If you don’t value your company’s appearance, why should anyone trust you with their own appearance? A company that lacks consistent branding, or lacks motivation to implement a quality logo, is a red flag for customers looking for beauty products and services. Make a strong first impression with your logo to model the value you place on appearance. One approach is using a sleek design to showcase elegance, as done in this logo:
Stand Out
People don’t seek out beauty services so they can blend into the crowd. They want to showcase their personality and stand out. You should do the same with your logo. Use colors, fonts, and images to create a sense of your company brand. Mixing elements of the “nerd” style (glasses) with a classy style (pearl necklace and evening gown) sets apart this beauty brand from its competition:
Prioritize Simplicity
As Coco Chanel once said, “simplicity is the keynote of all true elegance.” A beauty logo design shouldn’t be bursting with multiple bright colors and images all vying for attention. The beauty of the design should come from its elegant simple form. Use only a few colors. Keep any images simple. Design one simple focal point, and avoid having an image and text compete for attention. With a simplistic design, like this one, the beauty will be evident:
Use Color to Symbolize the Customer Experience
Maybe you want to create a relaxing spa atmosphere at your hair salon. Use light beach colors like teal. Or maybe you want customers to feel like royalty, so you use dark majestic colors like ruby red (as in the design below). Colors evoke emotions, so think about what emotions you want customers to associate with your brand and design accordingly.
A logo speaks volumes about a business, especially in the highly visual industry of beauty products and service. Designing a company logo is not something to be taken lightly. You want quality, but you also want choices! Create a logo contest to receive a number of gorgeous designs within hours (and don’t forget to check out tips for getting the most out of your contest).