Upsides to crowdsourcing
Crowdsourcing is a valuable way for you to maximize your bang for buck when designing a logo. Crowdsourcing on websites such as 48hourslogo allows you to work with verified designers for a budget-friendly one-time fee, without having to shell out thousands of dollars for a traditional agency or free-lance designer. Plus, online crowdsourcing logo design allows you to work with designers all over the world, maximizing the uniqueness and creativity of the logos received while staying time-efficient. This logo design process is totally transparent and allows you to guide the vision yourself.
Read below to learn about how to utilize 48hourslogo to crowdsource your very own business logo!
1. Launch your contest
You need to first create your design brief; this includes information such as what kind of business and what kind of image you want your logo to convey about your business. You can also specify the style or contents of your desired logo. It is recommended to be very thorough and descriptive in your design brief, so that you and your designers are on the same page regarding your expectations.
Before launching your contest you need to set its duration and any upgrades. Longer duration contests (up to 5 days) will likely attract more designers, but a duration as short as 24 hours are available for those in a rush or on a tight budget. You may also opt to make it a private contest (meaning it is open only to internal designers), or a featured contest to catch the most attention possible.
Finally, you can then launch your very own logo contest.
2. Receive and review logo submissions
You will likely receive multiple logo submissions within the first couple hours of publishing your contest. Take time to look through the submissions and comment under logos you want a revision for, so that the designer may submit a new design more aligned with your wants. At the end of the contest period, you can select your finalists and contact them for further revisions.
3. Select your winner
Last but not least, select your favorite logo as the winner of the contest. If you have a hard time deciding which logo is best, you can utilize the Logo Design Polls function so that the 48hourslogo community can help you choose by vote on which one they believe is the best.
After selecting the winner of the contest, you are free to receive your logo and logo package. This includes the copyright for your logo, so you are free to expand your new brand identity as you want!
Real-life examples of crowdsourced logos
Below is a real contest held earlier this month for a lawn care business logo, where the client clearly outlined their logo requests such as the logo style and subtitle text.
Here is a small subset of the submissions (out of 445 total submissions), from which the client chose a winner.
To see more real-life examples, come take a look at over 60,000 logo design examples on 48hourslogo.
Final Thoughts
48hourslogo offers an easy and affordable way to get a professional logo through crowdsourcing. It allows you to obtain personalized and diverse logos from a multitude of designers through efficient communication. By following these simple steps, you can find a logo that truly represents your brand without the hassle of traditional design methods. Whether you’re a startup or an established business possibly looking for a fresh look, 48hourslogo makes the logo design process straightforward and stress-free.