When you decide to run a logo contest, you must know how to make the most of it. After all, you are spending money expecting to get a high-quality and effective new business logo design. But how are you going to do that? Make sure you attract the best designers to join your logo competition.
This article will provide strategies and tips on how to effectively promote and attract the best logo designers to join your logo design contest.
Why Host A Logo Contest
For platforms like 48hourslogo, offering logo contests is a way of giving business owners, big or small, an option to engage with skilled designers all over the world and get a variety of logo designs for their brands.
Aside from being more affordable compared to hiring a logo designer, running a logo contest offers a few more benefits:
- Diverse Design Ideas: Access a wide range of creative concepts and styles.
- Crowdsourced Creativity: Leverage the collective talent and innovation of multiple designers.
- Increased Engagement: Foster interaction and engagement within the design community.
- Brand Exposure: Promote your brand to a broader audience through contest participants.
- Fresh Perspectives: Gain new insights and ideas that you might not have considered.
- Competitive Edge: Enhance your brand with a unique and professionally designed logo.
- Flexibility in Choices: Choose from numerous entries to find the perfect fit for your brand.
- Networking Opportunities: Build relationships with talented designers for future projects.
- Quality Assurance: Receive high-quality submissions from experienced designers.
How To Run A Logo Contest
Launching a logo contest can be done through different channels. You can either use a platform like 48hourslogo or use your social media account to launch the competition.
Using 48hourslogo,
Step 1: Create an account or login if you’re done registering. Click on the CONTEST tab.
Step 2: Click on Launch your logo contest today. You can opt for different packages depending on your needs.
Step 3: Complete the design brief by filling in the details on how you want your logo to be made such as the elements to add, the color palette to use, and the style whether it’s for a vintage or a truck logo design.
You can also choose to have different matching brand identities like business cards, Facebook covers, etc which will start after your logo has been finalized.
Step 4: Choose how long you want the contest to run. For as low as $20, you’ll get logo choices in 24 hours. If you don’t want your logo contest to appear on search engines or be visible to other people, tick on the Private Upgrade box for an additional $30. Then click on SAVE & CONTINUE to pay via PayPal or Credit Cards.
Promotion: Use the Featured Upgrade for $20 to get highlighted among other contests.
There you have it. All you need to do is wait for the logo designers to submit their entries. Make sure to provide feedback and shortlist the designs that you find aligned with what you need for your brand. Choose the winner, release the prize money, refine the design, and get the files.
Using a social media platform,
For platforms like Facebook, Instagram, or Twitter (X), all you need to do is provide your followers with the logo design brief, the deadline, and the prize to run your contest.
Promotion: You can promote your logo contest by adding hashtags or posting in different groups or other social media platforms to reach more people. Social media is a powerful tool to get your brand name out there, consider partnering with an influencer marketing agency like NeoReach to further promote your contest and your brand.
And just like any other contest, you have to provide constructive feedback, shortlist the designs that meet your brand requirements, and allow time for revisions before announcing the winner.
After choosing the winning logo design, give the prize, and get the files or if needed, work on a few tweaks to refine the design which you can communicate with the designer discretely. So, use a PDF editor to make the final touches to your concept and send it to the designer to get the final look of your logo. Then, you are ready to launch your new logo!
How To Attract Skilled Logo Designers
Making your logo contest appealing to the best logo designers can be different in both logo contests and social media platforms. Here are a few tips you can work on to ensure you get the best designers to join your logo design contest:
Logo Contest Platform
- Offer competitive prizes and other perks like a feature article on your website after winning or collaboration in the future.
- Write a detailed and compelling logo design brief with room for creativity allowing designers to experiment and show their expertise in different logo styles.
- Highlight your logo contest so it will be seen by most designers the moment they visit the platform.
- Engage and communicate with the designers by providing them with prompt feedback on the entries to make them more motivated in refining their designs.
Social Media Platforms
- Use social media platforms like Facebook, Twitter (X), or Instagram and relevant hashtags like #logodesign, #designcontest, and #graphicdesign to reach more people on the platform.
- If you have the budget, you can work on running ads to reach professional logo designers and make sure your target audience is related to the ad you are running.
- This may sound a bit tricky but if you have the capabilities to work with influencers, you can collaborate so they can promote your logo design contest on their platforms.
- Create and post content to encourage logo designers to join.
- Lastly, give an attractive prize.
Additional Tips
- Always be fair when judging the entries to build trust not only with the designers but also with your followers or subscribers.
- Instead of just choosing a winner directly, provide relevant feedback that will benefit your logo design and will also help the designers improve themselves.
- Communication is key. Always be ready to respond to questions, queries, or clarifications to keep them engaged.
- Ensure your contest platform has a valid SSL certificate to establish a secure connection and protect the data of participants, which builds trust and may encourage more designers to participate.
Wrap Up
Like crowdsourced logos and any other affordable option to get a logo design, logo contests can be challenging at first glance but once you have fully understood your brand and its vision and values, creating a detailed and compelling brief to get the result you are aiming for.
Whether you work with a logo contest platform or a social media platform, it is important to attract the best designers to get quality and effective logo designs in which one of them will represent your brand for years.