If you are looking for a way to get the perfect logo for your brand without wasting too much time, why not run a logo contest?
With the 48hourslogo platform, you can get quite a few choices of unique business logo designs from skilled designers all over the world. In this article, we will give you effective tips on how to run a successful logo contest on 48hourslogo.
48hourslogo Overview
48hourslogo is an online platform where logo designers showcase their creativity and skills in producing quality outputs. Also, business owners can run a logo competition based on their requirements to get the best design to represent their brand. The winning piece gets to receive a cash prize.
Preparing for Your Contest
Define Your Brand Identity
You have to ask yourself a few questions before starting your contest so you will have a clearer vision of your brand’s identity.
- What are my business’ core values?
- Who is my target audience?
- What do I want my target audience to feel when they see my logo?
Create a Detailed Brief
Before starting your logo contest, you have to make sure that your brief is as detailed as possible to avoid wasting time. The brief will help the logo designers get a clearer look of the logo design that you want.
- Company information: Write a short overview of your business such as your history, mission, products, and services you offer.
- Design preferences: Make a list of the colors you want, specific elements to add, and style.
- Samples: Prepare some crowdsourced logos for inspiration.
- Do’s and Don’ts: Be specific on what you like your logo will be. Also, include the things that you don’t like to be in your logo design. Be as specific as possible to avoid the hassle of enumerating them one by one.
Set a Budget
48hourslogo offers different pricing for their logo contests. Depending on the client’s budget, the number of submissions and participants will also be affected The higher the cash prize for the designers, the higher the number of submissions you’ll get, and the more skilled designers will join.
Launching Your Contest
Register and Create an Account
Sign up and create an account on 48hourslogo so you can manage your logo contest and track designers’ progress before choosing a winner.
Fill in the Contest Form
Fill in the contest form and provide the necessary details for your logo requirement. This is where you put your brief, budget, and other details to help the designer understand your needs better. Specifics are very important to avoid constant changes in the design.
Choose a Contest Package
48hourslogo has pricing packages. Depending on the client’s budget, the contest perks will also vary. For bigger budgets, it is more likely that a lot of experienced designers will join leading to plenty of logo design choices. On the other hand, a small budget isn’t also a loss because even if the submissions are only a few, you can expect high-quality output from the designers.
Set the Contest Duration
Known for its quick turnaround, 48hourslogo also allows clients to run short contests whenever they need their logos immediately. However, short contests get fewer submissions compared to longer contests because some designers need more time to refine their designs but both produce great quality pieces.
Managing Your Contest
Engage with Designers
After launching your logo contest, designers will begin to post their entries. When you run a contest, you should always provide feedback so designers can refine their works and get the perfect logo design for your brand:
- Be specific: Specify what you like and don’t like about each entry.
- Be respectful: Give your feedback politely and respect the work of the designers.
- Be timely: Reply to the entries and questions quickly to keep the logo designers engaged and motivated.
Use the Star Rating System
48hourslogo has a star system just like YouTube back then that clients can use during logo contests. The star ratings for each entry will let the designers know that they are doing the right things and just need a few tweaks. You can rate each entry and post feedback after to refine the design.
Request Revisions
Always ask for revisions if needed. Even if you like the design but feel that something needs to be improved, communicating with the designer is key to getting the design you want. Logo designers will always be happy to make necessary changes to meet your needs.
Choosing the Winner
Shortlist Your Favorites
As you go through the logo entries during your contest duration, make a short list of top designs that meet your requirements.
Seek Feedback
If you are having a hard time deciding on what design to choose, ask help from colleagues or friends. A fresh set of eyes is always handy when making the right decisions.
Announce the Winner
Once you’ve come up with the final decision, announce the winning piece on the platform. The winner will receive the prize money and you will get the logo files.
Post-Contest Steps
Finalize the Design
After announcing the winner, communicate and work with the designer to polish your aesthetic logo design. Make sure you are satisfied with the design and get all the files you need in different formats.
Provide a Testimonial
Leave a review for the designer if you are happy with the output. Your testimonial will help them get more clients in the future.
Promote Your New Logo
You can now update your website and social media accounts with your new logo. An announcement is always good to excite your followers.
Key Takeaways
Be Clear and Concise
If you want a logo that will represent your brand for the years to come, take time to write a detailed brief for clearer instructions.
Stay Open-Minded
Having preferences is normal but being open to new ideas and styles will won’t hurt sometimes. There are a lot of designers skilled enough to surprise you with their creativity.
Keep the Momentum
Be active and engage with the designers to keep them motivated. Provide feedback when needed and answer their questions immediately.
Be Respectful
Always treat the designers with respect even those who have submitted entries that are not to your liking. They spent time and effort to make those designs and it’s free to appreciate them for trying.
Always Give Feedback
Feedback is very important for logo designs. Designers rely on your feedback to refine their pieces so you can get the output that you want.
Don’t Overlook Terms and Conditions
Before running a logo contest, make sure to read and understand the terms and conditions to avoid issues along the way.
Summary
Running a successful logo contest on 48hourslogo isn’t merely posting what design you want and waiting for entries. You have to be a part of the entire journey to make sure you get the quality logo your brand deserves. After all, it’s for your business so you also have to make an effort.