In 1948, De Beers, a diamond company established in 1888, added the tagline “A diamond is forever.” to their corporate identity. Why, after six decades of sensational success, would their marketing position change? De Beers was, and still is for […]
In 1948, De Beers, a diamond company established in 1888, added the tagline “A diamond is forever.” to their corporate identity. Why, after six decades of sensational success, would their marketing position change? De Beers was, and still is for […]