What have all great logos in common? All great logos have different shapes, colors, fonts, sizes, and structures (letters only, letters + graphics, or just graphics) but even if they are so different, they have many characteristics in common.
What Makes a Truly Great Logo and How to Design One for Your Business
Some people feel that logos are overrated or, at the very least, misunderstood. A logo, essentially, represents the face of a company. It’s a graphical representation of the company