Tying your brand to a specific color is a wonderful way to increase brand recognition. Think of McDonald’s golden arches, or Coca-Cola’s red can. As humans we are hard-wired to respond emotionally to color. But do we realize how much […]
Tying your brand to a specific color is a wonderful way to increase brand recognition. Think of McDonald’s golden arches, or Coca-Cola’s red can. As humans we are hard-wired to respond emotionally to color. But do we realize how much […]