In this article we review a recent logo contest by StudiO2 and see how Tiffany created a beautiful logo for her fitness training business in Nashville, Tennessee.
When Dr. Tiffany Breeding and her husband Stewart decided to combine their educational backgrounds with their passion for fitness and nutrition training, they didn’t anticipate how quickly their new business would grow. StudiO2 offers coaching for fitness and nutrition in Nashville, Tennessee. This includes metabolic testing, personal and group fitness training, and customized nutrition programs. There is an edgy but sophisticated vibe that draws clientele from executive level positions.
For this fitness logo design, they wanted to combine it with an icon that would uniquely combine their initials, S2, with either a Superman shield or periodic table template. Using this mark on apparel and advertising would help strengthen their visual identity. After searching for options online, they decided to try out 48hourslogo.com. There they were able to start a contest in which graphic designers competed with logo submissions.
Knowing they had some time to consider logo options that came in, they set their time for one week, offered a $150 prize, and chose to upgrade their contest to a Featured Contest. This would put their competition at the top of the list for designers to see when they log in. “This was a really smart move on their part,” Rick, the Community Manager at 48hourslogo says. “Contests $150 and up draw more attention from our Design Community, this upgrade puts their contest front and center. Just under $200 it’s still a more affordable option than any other place online.”
THE CONTEST
By the end of the week, Tiffany had 104 designs to consider from 31 different designers. During that time she had been giving the designers feedback on what she liked and didn’t like, ranking them as they neared their fullest potential. She then chose three Finalists. Catalin, who submitted a scientific style icon reminiscent of the periodic table. Bungpunk, who choose to try the style of the Superman diamond. And Fontstyle, who submitted an interwoven “S” and “2” in a dynamic and 3D style.
“We see many contests work out like this, and it’s got the outcome I love to see,” Rick says. “There was a strong number of submissions to consider, Tiffany had good communication and feedback with our designers throughout the process, and at the end, she had three distinctly different options to consider for her new logo.”
From Catalin’s design she asked for the S2 to fill the space more, include some minor details to mirror an element from the periodic table, and include the tagline “Hot Bodies Served Daily.” Tiffany requested that bungpunk try some S2 icons in different shapes, leaning towards a periodic table look. For fontstyle’s design, she wanted to see the name regular instead of italicized, and the dynamic S2 icon with flatter colors.
After some tweaking and smaller adjustments from the Finalists, she decided to go with the design by Catalin. It has a scientific and methodical feel that directly ties into the way they function as a business. It was good that she shied away from the Superman diamond direction, that might have caused some unwanted legal issues. Since the site administrators and designers monitor each contest for possible copyright issues, had one come up the contest would have been re-opened and Tiffany allowed to select a different winner or ask for specific revisions.
THE CONCLUSION
By choosing to work with 48hourslogo, Tiffany was able to choose the duration of her contest, set the prize amount to what her budget allowed, and work with reliable and professional designers. She says of Catalin that he was “very helpful in interpreting our feedback and making desired adjustments. Good to work with and very accommodating about the contents of the final design package. Very pleased with our new logo.” They are currently having the new logo applied to varying apparel items and marketing material that will be used in the immediate future.
Looking over this contest we can see key elements working to aid in the creation of Studi02’s new logo. They were able to find room in their budget to increase the prize amount, and combined with the Featured Contests upgrade, it brought a lot of attention from our top ranked designers. Taking the time to give feedback and create conversations with individual designers helped bridge the gap between the designs submitted and what they were wanting to see. In the end they received a clean, professional looking design that matched the unique scientific style of Studi02.
If you are a small business owner on a budget, working with a time constraint, or simply need to connect with professional graphic designers, 48hourslogo is the right place for you.