Currently Westminster Grey Coat, but looking at rebranding with a new name to United Westminster School.

Mission: Building on a strong history and excellent record of educational achievement, to strengthen this provision in both the state and independent sector in a mutually supportive and collaborative environment for the benefit of the Foundation’s pupils.

Aim: To promote broadly based educational excellence and improvement, which is financially sustainable, in each of the Foundation’s high performing schools, and to do so within the framework of a Christian ethos.

The two main strategic aims of the Foundation are to promote and pursue public benefit and to increase the influence of the Foundation.

Attached is the existing ‘logo’ such as it is, which is the very traditional heraldic images of the two former Foundations, just jammed together. But they need a new, more versatile logo or their own identity.

In terms of style, the client likes simple, clean and modern and they're happy to consider abbreviations. Whilst they don’t necessarily need to hearken back to the old heraldic imagery, there should be a sense of solidity and permanence to the brand, as it has been around for 450  years after all! 

Ultimately there are a number of words they feel are reflective on their brand:
Community
Heritage
Strength
Togetherness

Fonts: no particular fonts in mind, but favour modern style fonts (without looking futuristic) to the more traditional looking fonts. A site that they like uses Prompt sans-serif - so something of a similar style to this would be preferred (but please do not use the exact font).

Colours: not married to any particular colour, whatever compliments your vision for the logo design within reason)

Took feedback on board.
Very quick turnaround
Great communication