What I want the logo to convey: Stop and Think. We are using the term "Pseudo Code" to imply thinking carefully and clearly through business processes. Just as actual ‘pseudocode’ would translate high-level descriptions of an operating principle of a computer program or other algorithm into plain English. Pseudo Code the company steers its clients through their business processes with care and clarity. We are trusted advisors and consultants who help organisations to implement their projects and make smart business decisions through our experience in industry best practice.