Gift of Life Family House Day of Giving

visited this project
a year ago
Gift of Life Family House serves as a “home away from home” for transplant patients and their families by providing temporary, affordable lodging, and supportive services to those who travel to Philadelphia, Pennsylvania for transplant-related care. This logo is to be used for our Day of Giving, which will use branded social media and website advertisements to feature family stories of past guests in hopes of inspiring individuals to give and also to raise awareness about our mission, and about signing up to be an organ donor. The logo will be used for all of the digital advertising and promotional aspects, but the campaign will also feature a radio component as well. Our target audience are primarily those living in Pennsylvania, New Jersey, and Delaware with interest in non-profits and charities and who will resonate with stories from families affected by organ transplantation. Our goal is to raise awareness and reach people that are not already familiar with our organization and garner new supporters and volunteers.
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