Criterion Virtual Partners

Logo Name：

Criterion Virtual Partners

Company Intro：

Old business name: ProAdmin Solutions. We are virtual assistants. I’m changing the name because I’ve outgrown strictly admin work. And because people still think they can get an admin for $20 an hour! I want a brand that repels people who are looking for a cheap VA who will just do whatever they say. I want to appeal to people who expect – and are willing to pay for – high quality. My target audience wants someone to take a more proactive role in managing their business and providing smart solutions. Hence the new name, Criterion Virtual Partners.

Instructions：

COLORS: I have no idea what colors I want to use. They should be both eye-catching and classy at the same time. I think. Maybe it should be black?! I know that’s not eye-catching… I dislike muted colors and pastels. FONTS: I like the font in my current logo and wouldn’t mind keeping it. It’s Optima, which is very similar to what the old Nordstrom logo used. HOWEVER, I am not married to it and wouldn’t mind having something else classy. I don’t like fonts that are too short and round, like Montserrat or Century Gothic. LOOK: The overall look and feel should appeal to people who are very modern and to people who are more traditional. It should imply stability and reliability. And class! Nothing feminine.

Reference Samples：