PHYTOWAY makes Dietary Supplements (for diabetes, hypertension, hair loss, joint health, Menopause etc), vitamins and daily supplies such as omega-3, biotin complex and hair loss shampoo designed by experts (pharmacists and professors). Our target customer is usually between ages 30s to 60s of all demographics but this project's target customer is between ages 50s to 60s. They are undergoing physical changes due to aging or actually experiencing signs of disease. In particular, the latter people are very desperate for the efficacy of our products and have loyalty to our brand.
PHYTOWAY makes Dietary Supplements (for diabetes, hypertension, hair loss, joint health, Menopause etc), vitamins and daily supplies such as omega-3, biotin complex and hair loss shampoo designed by experts (pharmacists and professors). Our target customer is usually between ages 30s to 60s of all demographics but this project's target customer is between ages 50s to 60s. They are undergoing physical changes due to aging or actually experiencing signs of disease. In particular, the latter people are very desperate for the efficacy of our products and have loyalty to our brand.
Instructions：
[Concept Keyword]
Safety / professionalism / Plant origin / Femininity / Confidence
[Requirement]
1. Use less than 2 colors.
2. No gradation allowed.
3. Express it with the surface as much as possible (no thin lines)
4. Typography(wordmark)
1) The product name must be read well.
⬝ It is a women's target product, but it excludes excessively curved shapes.
⬝ Use the type itself that feels confident and professional in the product.
⬝ Cursive and calligraphy are excluded.
⬝ You can use both uppercase and lowercase combinations.
⬝ You can put emphasis on "Q" among "FemironQ". (Not mandatory)
5. Symbol
⬝ Express a woman's silhouette (side face)
⬝ Close-up of face, can be used up to the upper body / avoid silhouette on the whole body
⬝ Considering post-processing (gold/silver foil, mold pressure, etc.), excessively decorative or complex forms are excluded.
⬝ Symbols will be used in both directions, typo combination and standalone.
[Story of product development]
⬝ Menopausal is an aging phenomenon of ovaries. In other words, the aging of the ovaries should be delayed to slow menopause. It is important to remove free radicals, which are the causes of aging the cells that make up the ovary. In other words, antioxidants that remove free radicals are important, which can be solved with vegetable antioxidants.
⬝ Menopausal is a phenomenon in which female hormones are insufficient. In the long run, safe vegetable female hormones should be supplemented. Since it is a natural ingredient, it consumes vegetable female hormones that are safe to consume in the long term.
⬝ Dietary regulations are needed to reduce mental stress and physical discomfort experienced by menopause. It solves uncomfortable symptoms ranging from depression to skin, cardiovascular, and bone with vegetable complex ingredients.
[How to develop products]
We can't prevent menopause from coming, but it comes later than menopause,
I found a way to make it less difficult even if I came, studied ingredients that could help, and filled them up as needed.
[Product strength]
To have a comfortable menopause, find a way to use the ovary with a fixed lifespan for a longer time,
It is important to solve all the inconvenient symptoms caused by menopause.
* Pomegranate Extract: Helps improve female menopausal symptoms and contains female hormone estrogen.
* Acerola, Organic Fruit Mixing, Organic Fruit Mixing: Helps remove free radicals and antioxidants
* Soy isoflavone, Hop, St. John's wort, angelica, licorice: Supplementation of insufficient female hormones
* Gamma Linolenic acid (Evening Primrose Oil), vitamin D, collagen, hyaluronic acid, ginkgo leaves: Helps improve menopausal symptoms.
wild684 selected as finalist!3 years ago
Design Concepts Completed3 years ago
Open design concept stage had ended with 63 submissions from 23 designers. Go to DESIGNS tab to view all submissions.
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