Name: Good Hope Bakery
Product: Gluten Free Baked Goods
Tag Line: Bringing Happiness Back into Eating
Audience:
Mostly Women
Ages 25-45
4-7 times more likely to care how food was prepared (i.e. locally grown, organic, non-gmo)
Fitness Minded
Our avatar loves – Yoga, Art, and Gardening
Compared to the Competition:
We want to emphasize that we’re DELICIOUS. While our audience is very fitness minded, we don’t want to overemphasize on health. We want to seem healthy, but we want to set ourselves apart by being delicious.
Brand Personality:
Happy, Hopeful, Scrumptious, Caring, Bubbly, Organized
