I like our competitors. 

https://filterbuy.com/
https://www.filtersfast.com/
https://www.discountfilters.com/

I also do like our palm tree but it does not look good currently. Maybe the wind should be blowing it. This is about air filters and air blogs through air filters. We could also lose the palm tree too. Not sure yet what I like. 

I do want our tagline to be part of this. Logo with Tag and without for shirts, etc. So please keep that in mind as we build it. Let's focus on without now but keep tagline use in mind.

Tag: Change Filters | Improve Lives

Also, I've decided I don't like the logo to be tall, I want it to be longer so it fits in a website header nicely. There might be a way to get the "4 Less" to be on top or bottom right (smaller words) and have the focus on AC Filters as larger text. Just a thought to try.

There is also an opportunity to make the A/C stand out to start the logo strong. You can use either AC or A/C.

The current logo is attached.

AC Filters 4 Less