Business name: Australian Truck Action 

(In smaller and probably different font, “Photography & Video” underneath, or at the bottom of the rest of the main logo, similar size ratio as “Double R3 Truck & Equipment Repair” in examples.) 

Purpose: Photography and Videography of Australian trucks for a YouTube channel, social media outlets, and promotional photography and video for trucking and transport companies.

For use on business cards, watermarking photos and videos, t-shirts, stickers, car decals, banners, signs, hats, labels. Needs to work well on black background, white background, overlaid on photos and 4K videos, with high resolution suitable for large printed banners.

Imagery: Must feature a distinctly Australian bonneted prime mover truck with bullbar, big air intakes etc, such as Kenworth T909 or Mack Titan, *not* any American style trucks that are in most of the logo examples. Truck image should be done in a realistic style, not cartoony or overly exaggerated features. 

Trailer on the truck optional, could just be prime mover by itself, but a low-loader trailer with a large Caterpillar bulldozer would be good. Front 3/4 angle preferred. See example pictures. 

 Could feature a map of Australia like Kendall Transport example, but could also be based on a shield/crest/circle/oval shape, or text just based around the truck image itself 

Text: Bold, modern, clear, tough, industrial, easy to read lettering, preferably some parts metallic/chrome look, embossed, shadowed style. ‘Australian’ could be a similar width to the ‘Truck Action’ line below, depending on design. 

Colours: Open to different looks, just not weak/drab/pastel colours, should be strong and vibrant, shiny, metallic.

The Australian flag colours of medium dark blue, red, and white could be a basis for a colour scheme, eg red truck with blue text or shield, or vice versa. 

Or green and bright yellow, which is the colour scheme for our sports teams, shown in example pictures.

Great initial design, very receptive with changing many small details, highly recommended.