Ideally, the logo will sewed onto the backpack, see photos of potential placement. Give that the logo will be on a dark denim canvas, i'd prefer the logo to be a black and white color-way. I'd envision the logo being very classy and geometric.

I like the idea of incorporating the roman numeral for 111, which is CXI. I like it because it has a C and a 1, which is wordplay for Carry One The number 111 is suppose to be a green light to try new things and go for it, which I believe would describe my demographic who area less restricted individuals who can make these type of trips. For that reason, I wouldn't include the brand name in that logo and create a logo that incorporates the roman numeral.