This is an ecommerce business for longevity and wellness supplements.
Target audience is 40-60 year olds, slightly more females.
Instructions:
Clean and sophisticated feel.
Needs to create a strong brand identity.
As the name is Blue Life Longevity - we need a blue incorporated into the logo. Blue comes from the blue zones associated with long life ie people who live over 100 years. So we would like to see some really good Blue colours that are slightly different from the norm, both light, strong and pastel.
For the logo, Blue Life can be used as 2 words or one word eg bluelife and can be capitals or lowercase. The word longevity can be used as part of the logo or as a less prominent font/part of the logo.
The brand will appear on suppliment bottles as well as the website.
Attached are examples only - please don't feel like you need to replicate these as we were just playing with a variety of font styles and colours.
We would be open to two colours in the logo - it doesn't have to be white and blue. It could be Blue and a nice contrast colour.
We don't want generic 'health' images or icons - it needs to be unique.
Reference Samples:
Design Concepts Completeda year ago
Open design concept stage had ended with 421 submissions from 95 designers. Go to DESIGNS tab to view all submissions.