Vinogradofff

Logo Name：

Vinogradofff

Company Intro：

We are a Wood Shops business operating in Ontario, Canada. We have 3 main lines of business: 1. Epoxy tables and furniture 2. Wood slabs, and all work relating to that 3. Log homes from wood We are in the middle of rebranding right now, we have been operating a wood shop in Barrie, Ontario for 6 years under the name of MetalWoodStudio. Now the new owner wants a complete rebrand, with a new name Vinogradofff. This brand name (including a logo) will be an umbrella, uniting all the 3 lines of business mentioned above. Here are the two former instagram pages that we operate for reference: https://www.instagram.com/metalwood_studio/ https://www.instagram.com/mw_woodmarket/ These will be changed into the new name Vinogradofff. The 3 lines of business will utilize the same name, but will be specified: Vinogradofff Design (epoxy furniture), Vinogradofff Wood (wood slabs & other), Vinogradofff Homes (log homes). We need a strong, umbrella brand logo for all of them. Here's a short summary of our brand strategy: At our core, we are wood shops, with a brand essence of Transforming Trees into your Homes. Our core values are Harmony, balanced our with uniqueness. Meaning, that we strive for a perfect balance, repurposing trees harvested from nature into beautiful pieces of wood, furniture or entire homes. However, we never leave out the aspect of You in every piece of product we design, hence, the uniqueness part is always there with everything we do. Our main brand attributes are derived from our two core values - Harmony & Uniqueness: • A Long Weekend (Harmony) • Being in the Flow (Harmony) • Revealing Potential (Uniqueness) • Love at First Sight (Uniqueness) These correspond to our values and are organic zones we will be conducting our marketing communications in. As you can see, these 4 attributes are derived from 2 of our core values. Anything that is connected to aforementioned concepts is connected to our marketing strategy, therefore, our brand. Target audience, demographics: 35-50 years Both genders Income range: $5000-35000 No fixed living location Centered, social, connoisseur.

Instructions：

I do not have any specific thing in mind, I want to give the designers a free thinking field, as long as it corresponds to our brand identity and persona. I understand it is difficult to come up with an umbrella logo for all 3 lines of business, especially with such a name as Vinogradofff. Our management team is very hard to please, so we'd expect something extraordinary, balancing the value of Harmony with Uniqueness, or playing around 4 of our brand attributes. You can try creating a standalone logo, or try incorporating the brand name (Vinogradofff) itself. However, given the fact that it's a pretty long name, I doubt it can work. I trust the designers' eye, would love to see what they come up with!

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