This is our current logo package (Tree of Life Chiropractic) that is modified for printing and embroidery. This logo is 10 years old and needs updating! I would like this new design to incorporate some elements of our original logo as my building signage matches it. I'm open to new color options or fluctuations of these current tones. I want my logos to feel mission-centered instead of patient-centered. I want it to reflect community, family and a feeling of revitalization.  Attached are other logo images that are inspiring to me as well. I'm inspired by more simple and modern fonts too!
My desire is to ultimately have multiple logos for different purposes. 

Firstly, I would desire would be an update on my current logo in both font and edge lines that are more geometric, with modern aesthetic trends to last another decade. I want to see a new leaf style/design for a tree, and straighter/edgier lines for the tree branches and trunk. I am open to have a portrayal of the family in the trunk of the tree but without sweeping curvatures. I'm open to color changes and muted tones of the current ones, so give me different color combinations and choices with the original colors. Too many logos look like mine currently and I believe this logo style is aging. 

Secondly, I'd like a logo that is aesthetically symmetrical and would look good on athletic attire, something people would desire to wear. I would like this logo to embody the Tree of Life motif, but to show modern lines that express specificity, focus, intention, design and attention to detail. This logo will be used in branding for lifestyle virtues of physical strength, discipline, controlled diet, maintaining health, and building a strong foundation or roots! I would be interested in seeing this logo with a metallic sheen appearance or colors that would look great embroidered and screen printed on clothing. Don't be afraid to make a badge or emblem style logo that still resembles a tree in the center. If you can incorporate a semi-hidden cross in the center of the design, all the better! The structure of this logo is a statement piece!

Thirdly, I desire a logo that is softer in appearance and font to appeal to families and children, almost playful in appearance. It would emphasize the building of a healthy foundation for the individual and family. While symmetry is not as important in this logo a compact centeredness would be desired and I think the vibrant color pallet or similar would be a good fit. This would be used in marketing print materials and perhaps a wall logo in the waiting area of my office.

A fourth logo idea would be to utilize a simpler short form of Tree of Life Chiropractic with a modern font to coincide with a badge or emblem style logo that represents ideas or pillars of a concept. For example, a logo could show a structure with three core structures to represent Eat Well, Move Well, Think Well. This too could be metallic in appearance, it would be fitting for articles of clothing that could express the core ideas in written form to support the logo.

You can see more of our current logo and color palette at www.treeoflifefamilychiro.com