FLA Fractional Leadership Alliance

Logo Name：

FLA Fractional Leadership Alliance

Company Intro：

FLA’s mission is to unite the fractional leadership industry, create professional standards, and build a reliable, trustworthy community for both leaders and the businesses that hire them. The organization aspires to elevate fractional leadership’s perception globally, positioning it as the future of executive solutions. Target Audience - The logo must resonate with two primary audiences: Fractional Leaders: Experienced, high-level executives looking for credibility, community, and tools to grow their careers. Businesses: CEOs, founders, and decision-makers who rely on fractional leaders to solve strategic or operational gaps. Key Traits of the Audience: Professional, driven, forward-thinking, and seeking innovation. Value trustworthiness, credibility, and clarity.

Instructions：

We have built a new website, that will go live shortly - please see attached the screen shot. The Navy color is HEX#253551, light grey is HEX#E0E0DB, and the dark grey is HEX#2A2829 The ideal logo should: Establish FLA as a professional and credible organization. Communicate the forward-thinking and flexible nature of fractional leadership. Be distinctive within the professional services space. Evoke a sense of unity, collaboration, and empowerment. Reflect FLA’s values of credibility, inclusivity, and advocacy. Be versatile for use across digital platforms (website, social media, webinars) and physical materials (conference signage, printed brochures).

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