FLA’s mission is to unite the fractional leadership industry, create professional standards, and build a reliable, trustworthy community for both leaders and the businesses that hire them. The organization aspires to elevate fractional leadership’s perception globally, positioning it as the future of executive solutions.
Target Audience -
The logo must resonate with two primary audiences:
Fractional Leaders: Experienced, high-level executives looking for credibility, community, and tools to grow their careers.
Businesses: CEOs, founders, and decision-makers who rely on fractional leaders to solve strategic or operational gaps.
Key Traits of the Audience:
Professional, driven, forward-thinking, and seeking innovation.
Value trustworthiness, credibility, and clarity.