Underhill Worm Farm

Logo Name：

Underhill Worm Farm

Company Intro：

Underhill Worm Farm is a worm farm in Pueblo West, Colorado. We sell worms, worm castings, worm tea, ornamental plants and garden starts to local farmers and gardeners. Our mission is to support organic gardening by turning local food waste into a biologically active, nutrient-dense soil amendment. Our primary target audience is home gardeners (hobbyists). Secondary target audience is professional farmers.

Instructions：

Color palette - open to suggestions, but I like earth tones (especially dark green), with something bright to add contrast, probably a light/dusty pink (I think people equate pink = worms). I prefer a style that is minimalist and abstract. The logo should convey the following concepts: NATURE - I think leaves, plants, etc., could be used as shorthand for this WORMS - Representation should be very abstract. They are equally as important as the “Nature” concept. Please no clip-art style worms. OPTIONAL: The Cyclical Nature of Product - evocative of the recycling symbol without actually using it, or copying it too closely. But I think representing this theme is secondary to the Nature/Worms theme. So this can be dropped if it compromises the minimalism of the design. I generated several logo examples with AI (see attached document). Here are the two prompts I gave the AI: “Create a logo for a business called "Underhill Worm Farm." I would like it to incorporate elements such as plants, gardening, earth, worms, etc. but in a very abstract sense. I don't want it to look like clip art. It should be very simple and clean. Avoid the recycling symbol (three arrows in a circle) due to regulatory issues associated with this.” “Create a logo for a business called "Underhill Worm Farm." I would like it to incorporate worms underneath something like a field, farm, or garden, etc. but all of this should be done very abstractly. The logo should be simple and clean.”

Reference Samples：