Franey's

Logo Name：

Franey's

Company Intro：

Franey’s Carpet & Flooring – Logo Redesign Brief Overview: Franey’s Carpet & Flooring, a well-established flooring company in Visalia, CA, is seeking a modern logo redesign that reflects its reputation for quality, reliability, and contemporary style. The new logo should be clean and modern—while not overly minimalistic, it should maintain a balanced and professional look. Key Elements: Modern & Clean: The design should be sleek, professional, and up-to-date, avoiding outdated or overly complex elements. Strong “F” Icon: We need a standalone “F” that can function as a recognizable icon on its own (e.g., for branding, social media, uniforms, etc.). The “F” should be distinctive and tied into the overall logo while maintaining a bold and clean aesthetic. Typography: The font should be modern and readable, with a balance of strength and approachability. A sans-serif or slightly stylized typeface may work well. Color Palette: We’re open to color suggestions but want something timeless, professional, and that conveys trust and sophistication. Earthy tones, deep blues, or modern neutrals could be strong options. Avoid overly bright or trendy colors that may not age well. Symbolism: The logo should subtly nod to the flooring industry—this could be through geometric elements, texture references, or an abstract floor pattern, but nothing too literal or cliché (no rolled carpets or wood planks). Usage Considerations: The logo should work well in both full-color and monochrome versions. It should be versatile for use on storefronts, website, social media, and printed materials. The standalone “F” icon should be scalable and instantly recognizable. Inspiration & Style Preferences: We’re aiming for a logo that feels modern and high-quality but not overly futuristic or sterile. Some inspiration could come from high-end interior design brands, luxury home improvement companies, or contemporary lifestyle brands.

Instructions：

Their colors are currently a turquoise blue but we are open to different ideas here so feel free to be creative.

Reference Samples：