I used their colors above but kinda like better: #fef089 (yellow), #e66320 (orange), and #33000 (dk brown). Those are actual colors that come from a real Belgian Waffle. 
 
I want a circle logo (doesn&#39;t have to be all inside...could go a little abstract with a little outside). Something recognizable on a 2x2 inch circle sticker or a large van. 
 
The waffle should be more of a sketch than a real waffle. The two W&#39;s can be accentuated. 
 
UPDATED: I like the thoughts so far BUT they are a little cartoony...looking more corporate logo to abstract than cartoony. See the two logos from competitors to see what I mean. 
 
I also think maybe the image of the waffle might be throwing people off (or at least the design off). If you are going to use a waffle image, it has to be of a Belgian waffle (no rounded edges or not perfect edges) and not too cartoony. I know that is asking a lot...maybe a sketch...just thinking. 
 
UPDATED: Here are two other details that might help. 1) We are going to show &quot;Est. 1725ish&quot; based on a back story we have created. 2) We are thinking of using &quot;Legend has it...&quot; as our motto - again based on our backstory of the company. 
 
You don&#39;t have to add those but maybe that will inspire a different direction.

Rick was great.  He worked with us to give us exactly what we wanted!!

Waffles and Whatnots