- $250
- CUSTOM
- 1
- ENTRIES
BRIEF
DESIGNS (1)
- Logo Name：
- SalesCycle
- Company Intro：
- - We are a Digital Marketing Consultancy company dealing with Enterprise level clients that are listed on the Australian stock exchange. - We are a mature and serious company that need a new logo that is classic, simple & clear in design. - Our clients pay premium for our services (we are a luxury brand) and we need our logo to show - Trust, Wisdom & Expertise - We use technology (like marketing automation solutions: Marketo, Pardot, Eloqua) and analytics tools to produce integrated digital strategies and execute multichannel digital marketing campaigns. - Most of the new business instigators/decision influencers/researches are women. So the logo should appeal to female audience but betray masculine characteristics because the decision makers are male. "angles/triangle shapes or Circular design" - Industry terminology: Conversion funnel, Sales Cycle Process, Sales Funnel, Purchase Path, Attribution Modelling, etc Attribution Modelling: https://lh6.googleusercontent.com/-t8HN6kqXsv0/Uul8fIIceRI/AAAAAAAADwg/vE2PitFXqxY/w506-h281/attribution.png Sales Cycle Process: http://www.precallpro.com/Portals/31181/images/Identifying The Sales Cycles-resized-600.gif Sales Funnel: http://d2v4zi8pl64nxt.cloudfront.net/1348775669_41781cc5d5b87e16732a1229f56dfe2a.png Purchase Path: http://blogs.teradata.com/industry-experts/wp-content/uploads/2013/04/Interactive-Customer-Engagement.png Inbound Marketing: http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing-community.gif Content Marketing Matrix: http://blog.shoplet.com/wp-content/uploads/2014/01/the-content-matrix.png CRM Marketing: https://www.zoho.com/crm/images/crm-flow.JPG Conversion funnel: http://apmblog.dynatrace.com/wp-content/ConversionFunnel.png http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2011/12/Typical_Funnels.jpg
- Instructions：
- Colours: Purple & Grey (and possibly Orange - Using Orange is optional) Font: Corporate Font - Must portray trust & wisdom (Must appeal to Big Enterprise clients) The Logo can be incorporated or be part of the typograph...As shown in the Saxon logo example. Logo placement before (or within) the company name "SalesCycle" preferred. I really like infinite symbol shapes, especially the looping shapes: http://i.poweredtemplates.com/i/dg/01/461/loop-stages-shapes-powerpoint.jpg http://www.shutterstock.com/s/"looped+shape"/search.html I like the two colour/tone logos = "Sales" in Purple or Grey and "Cycle" in Grey (possibly using orange to highlight a feature in a logo. Please test different shades and intensity of colours (light purple vs. dark purple and Light Grey vs. Dark Grey)...Possibly with a orange underline or logo or letter highlight Meaning of colours: Grey: Balance, Sophistication, Neutrality Purple: Royalty, Wisdom, Imagination (Orange: Creativity, Invigoration, Unique, Stimulation)
Reference Samples：
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