The logo should be connected to a symbol that can be used as 16x16 icon (e.g., the U icon that represents the Unilever brand - https://twitter.com/unilever).&lt;br&gt;&lt;br&gt;Our target clients are middle managers and executives at industrial manufacturers. They tend to be older and more conservative, so we want our logo to be professional, not flashy.&lt;br&gt;&lt;br&gt;A few good examples of a logo + icon:&lt;br&gt;https://en.wikipedia.org/wiki/Unilever#/media/File:Unilever.svg&lt;br&gt;https://en.wikipedia.org/wiki/File:OneDrive_logo.svg&lt;br&gt;https://en.wikipedia.org/wiki/BBC_One#/media/File:BBC_One_logo.svg&lt;br&gt;&lt;br&gt;A few reference websites from companies that target a similar customer group are:&lt;br&gt;http://www.ariba.com/&lt;br&gt;https://www.cbinsights.com/&lt;br&gt;http://cad.thomasnet.com/cadmodels.html&lt;br&gt;https://panjiva.com/&lt;br&gt;https://www.getapp.com/&lt;br&gt;

Thanks for working through our design revisions!

IoT ONE