Updated after seeing some folks designing &quot;girly&quot; logos: The purpose of this company is getting away from everything &quot;girly&quot; so no pink in the logo at all and nothing that would signify traditional &quot;girl&quot; looking clothes because this line is supposed to be something different than everything else that is out there like princess, hearts, flowers, pink, sparkles, etc. We have enough of that in the marketplace. &lt;br&gt;Ultimately, even though the message is serious and important, this is a KIDS CLOTHING line so I want the logo and the branding to be fun and casual feeling. It&#39;s also going to be appealing mostly to Mom&#39;s of daughters so I would like the colors to be softer and less bold or primary colors. I also need to stay away from things that look too &quot;girly&quot; since that&#39;s what I&#39;m designing this to be the opposite of. No pink of any shade, no flowers or hearts or too many flourishes. I want the logo to be &quot;pretty&quot; but also convey that this is a passionate message to girls so not be too soft. Think Kate Spade not Vera Bradley. I want an emphasis on the words ALL and CAN if that&#39;s possibly without leaving the word GIRLS behind. Maybe Girls ends up in a Script font and ALL and CAN are not in script. I want to also have fonts that can easily translate to a horizontal representation of the logo if I need it for letterhead or eventually for a custom tag for shirts. In the beginning, I&#39;m not sure if I need the logo to convey clothing to help educate on the brand because if we are successful, I would like to move on to other accessories.  I also want this to be a young,hip company so nothing that looks too traditional. Because of my marketing background, I also know how difficult logo reproduction can be on things so I would like to stay away from a super complicated design and no gradients if possible to make it easier to have different one color logo versions and easier if I ever need to embroider the logo on a shirt for example. I may also need to have a logo version that is black only to include on the shirts or on the label. I have some pretty simplistic logos that I like in my examples but mine doesn&#39;t have to be that stripped down. Ideas for the shirts (if this helps you design) will be inspirational quotes, statements like &quot;I am FIERCE&quot; &quot;I am STRONG&quot;, &quot;I want to be_______ with professions filled in like A Firefighter, A Doctor or The President&quot; and traditional &quot;boy&quot; designs on &quot;Girl&quot; colors like Dinosaurs, Trucks, Space, etc.

Kathy did exactly what I needed with this logo and really listened to the feedback more than other designers. I&#039;m happy with what I came away with!

All Girls Can