LiVE-UP
This brief is for an internal corporate program, named LiveUP. There are sub-functions within the campaign, each of which require their own logo, but it MUST live within the mother-logo framework. (see attachments as demonstration of how i tried to do this...in powerpoint, and VERY badly.. i know!)<br><br>The overall feeling of the design needs to be positive, energetic and bold, but with an element of light-heartedness.<br><br>The core of the campaign is “LIVE-UP”, which is further broken down into these sub-categories:<br>- Skill-UP<br>- Pitch-UP (this replaces the "Give-UP" that you will see in the attachments as we changed our mind due to "Give-UP" having many negative connotations)<br>- Shape-UP<br>- Pop-UP<br>- Drink-UP<br>- Team-UP<br>These are all explained in greater detail in the attachments on this brief (which needs to be read for full understanding of the concept)- $129
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salis17