I would like the logo to be used on various support from online to print. Sleek and clear with premium and trendy look and feel but not arrogant/ old fashionned or too rigid. Maybe a gift box could be represented or at least the idea of giving. 
Ne
Will be applied on mat black boxes for packaginf purpose. But needs to be be reversible to be applied on light backgrounds. 
Needs final version in AI. EPS JPEG  and PNG. 2 versions at least one for dark and one for light background.
Attached is the logo i was thinking of. But i feel it's not premium enough and the font is too cheesy/ old fashionned. Avoid copying it or just changing the font, as I would like you to come up with a new concept, more premium. 
Thanks

Kind Gift Box