We provide a national network across the UK of “local” trusted “dog sitters/dog carers”, in England, Wales, Scotland and N Ireland, who will look after and care for other people’s dogs when they need to travel away on pleasure or business for a weekend or weeks at a time in our Trusted Carers own homes, where they will be treat as one of the family and have their own little holiday! Our goal is to provide a low stress homely environment, so when dogs are away from home, it’s not quite so difficult for them!
“HOME DOG BOARDING CLUB” is providing an alternative to kennels, in a less stressful environment for their dog/s and providing the perfect dog holiday and complete peace of mind for dog owners and their dog (s). We offer a professional, local and reliable home dog boarding carer service across the UK. After consultation with the dog owner, we will help them find and choose a local available trusted Home Dog Boarding Club carer to perfectly match their dog’s individual needs. We are dedicated to excellence in the service of our customers and the care of their dogs.
Key descriptive words: “Trusted”, “Local”, “Dog Sitters”, “Carers”, “Peace of Mind”, “Home
Dog Boarding”, “Safe”, “Caring”, “Holiday”, “Family” “Fun”, “Loving” “Experience”, “Affection” Safe, Excellence, Dedicated.
Our Target audience are “Dog Owners” who regularly travel for pleasure or business and need their dog (s) looking after while they are away on holiday or business and don’t want to use “dog kennels” or have to ask friends and family to look after them. (Average age of our target audience will be between 30 to 65 years old)
We provide a national network across the UK of “local” trusted “dog sitters/dog carers”, in England, Wales, Scotland and N Ireland, who will look after and care for other people’s dogs when they need to travel away on pleasure or business for a weekend or weeks at a time in our Trusted Carers own homes, where they will be treat as one of the family and have their own little holiday! Our goal is to provide a low stress homely environment, so when dogs are away from home, it’s not quite so difficult for them!
“HOME DOG BOARDING CLUB” is providing an alternative to kennels, in a less stressful environment for their dog/s and providing the perfect dog holiday and complete peace of mind for dog owners and their dog (s). We offer a professional, local and reliable home dog boarding carer service across the UK. After consultation with the dog owner, we will help them find and choose a local available trusted Home Dog Boarding Club carer to perfectly match their dog’s individual needs. We are dedicated to excellence in the service of our customers and the care of their dogs.
Key descriptive words: “Trusted”, “Local”, “Dog Sitters”, “Carers”, “Peace of Mind”, “Home
Dog Boarding”, “Safe”, “Caring”, “Holiday”, “Family” “Fun”, “Loving” “Experience”, “Affection” Safe, Excellence, Dedicated.
Our Target audience are “Dog Owners” who regularly travel for pleasure or business and need their dog (s) looking after while they are away on holiday or business and don’t want to use “dog kennels” or have to ask friends and family to look after them. (Average age of our target audience will be between 30 to 65 years old)
Instructions：
Keep Brand/Logo design up to a maximum of three (3) different colours. Clean, well presented, modern, professional but warm/fun. We would like to have that professional image that will leave an everlasting impression on first glance. Something that clients will easily remember and designed to make them smile. We want to portray playful, happy dogs/homely environment who will be well cared for and secure.
This business is one of professionalism and excellence. We go over and above for each of our client’s dogs while establishing and maintaining lasting relationships with our clients themselves and our trusted dog carers. I am looking for something sleek and clean and non- typical of other home dog boarding and dog walking business. I have no clear vision for the logo in mind but would like the image to convey that we’re not, the average everyday dog sitting/walking business down the street, but we are professionals and if you compared us to a car brand, we would be a Range Rover/Land, Rover. An IT company: Apple
I know I don’t want, flouncy, typical flat line logo, or feminine. I would like the logo to “pop” to visually draw in the prospective client and convey a “brand” vs. a “logo” I love the clean style of the Apple brand.
An example idea may mix of adults/family/home and at least two dogs showing movement (but must not include any children). It's only a directional idea, I am totally open to all ideas, within the scope of the brief..
Additional comments for the designers
People will leave their children with most people without too much fuss, but when it comes to leaving their beloved best friend, (their dog (s) they are very fussy about who they will trust to look after them while they are away. They want “Peace of Mind” that their beloved dog (s) will be secure, loved and well cared for.
Key words that our brand should convey:
1. Top tier descriptive words: 1.Trusted, 2. Cared for, 3.Secure, 4.Loved, 5.Peace of Mind
Second tier descriptive words: 1.Family, 2.Affection, 3.Friendly, Convenience,
2. Happy, Cared For and Loved
Cared for and loved dogs are happy so, whether you use a detailed picture or a silhouette, it is important to give our dogs an upbeat appearance. The dogs must convey happiness. Animals running, jumping or generally in motion will give our logo an active, positive theme as does the popular feel-good motif of dogs cosying up together. Show off the magic of our Home Dog Boarding Club logo designed to raise a smile, but not give a carton type impression and give peace of mind.
What values should our logo communicate
Trusted, Secure, Caring, Loving, Affection, Professional, Experienced.
Weighted Logo Design Elements
1. 80% Feminine - 20% Masculine
2. 10% Young - 90% Mature (Target audience 30 years to 60 years old)
3. 50% Modern - 50% Classic
4. 100% Safe – 0% Risk
5. 20% Flashy - 80% Reserved
6. 70% Luxurious - 30% Economic
7. 80% Simple – 20% Complex
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