International Truck is a manufacturer of commercial vehicles in North America and supported by a dealer network with over 700 locations. Recently, in an effort to get more focused on customers, we introduced an initiative named "Vision 2025" -- this was a new joint task force made up of progressively minded dealers and forward-thinking Navistar executives. They have been charged with re-thinking how we both serve the customers, esp. with disruption on the horizon.
International Truck is a manufacturer of commercial vehicles in North America and supported by a dealer network with over 700 locations. Recently, in an effort to get more focused on customers, we introduced an initiative named "Vision 2025" -- this was a new joint task force made up of progressively minded dealers and forward-thinking Navistar executives. They have been charged with re-thinking how we both serve the customers, esp. with disruption on the horizon.
Instructions：
Use the International Truck color palette -- Orange, black, white and gray.
No need to overtly use the International Truck logo, though subtle cues to transportation may make sense.
For this group to succeed, they must overcome trust issues. Dealers must trust the manufacturer, and vice versa. This logo should illustrate the idea of trust, partnership and shared vision.
Reference Samples：
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