JIYA is a contemporary brand of handmade jewellery made from silver, gold pearl and gemstones.  All items are handmade in the UK with each one being unique.  The brand is colourful and stylish with a 'boho' twist but perfect for layering with fine jewellery from Hermes, Tiffany and prestige brands.  Our jewellery appeals to AB1 customers looking for a bit of affordable luxury.   We absolutely want to avoid the 'twee' image and would like to communicate that we are a stylish brand but with a bohemian twist.  Please look at brands such as annilu.dk, https://shopshashi.com, Lucy Folk and Aspiga, sophie anderson.net.  Our favourite one is 'heidi klein.com'.  Originally we had a star with our logo we would still like to incorporate this but in a more modern way.