brand colors are: 3a869b (blue), 695241 (dark brown), b19c82 (light brown), e6ddcb (khaki), script font used in logo, not necessarily mandatory but is preferred to be used to some degree.  Logo should include some graphic element.  I do like incorporation of font with graphic, but not mandatory.  I do like clever use of negative space, also not mandatory.  I prefer not to have "medical practice" looking logo.    

Jaize did an outstanding job representing my health coaching practice.  He was very patient and listened to my many requests for tweaks until we got it just right.  Jaize has an eye for capturing the essence of your business and the creativity to then create a design that represents it well.  I would highly recommend Jaize for your logo needs!!

Fx Health Solutions