This brief is for an internal corporate program, named LiveUP. There are sub-functions within the campaign, each of which require their own logo, but it MUST live within the mother-logo framework. (see attachments as demonstration of how i tried to do this...in powerpoint, and VERY badly.. i know!)<br><br>The overall feeling of the design needs to be positive, energetic and bold, but with an element of light-heartedness.<br><br>The core of the campaign is “LIVE-UP”, which is further broken down into these sub-categories:<br>- Skill-UP<br>- Pitch-UP (this replaces the "Give-UP" that you will see in the attachments as we changed our mind due to "Give-UP" having many negative connotations)<br>- Shape-UP<br>- Pop-UP<br>- Drink-UP<br>- Team-UP<br>These are all explained in greater detail in the attachments on this brief (which needs to be read for full understanding of the concept)
This brief is for an internal corporate program, named LiveUP. There are sub-functions within the campaign, each of which require their own logo, but it MUST live within the mother-logo framework. (see attachments as demonstration of how i tried to do this...in powerpoint, and VERY badly.. i know!)<br><br>The overall feeling of the design needs to be positive, energetic and bold, but with an element of light-heartedness.<br><br>The core of the campaign is “LIVE-UP”, which is further broken down into these sub-categories:<br>- Skill-UP<br>- Pitch-UP (this replaces the "Give-UP" that you will see in the attachments as we changed our mind due to "Give-UP" having many negative connotations)<br>- Shape-UP<br>- Pop-UP<br>- Drink-UP<br>- Team-UP<br>These are all explained in greater detail in the attachments on this brief (which needs to be read for full understanding of the concept)
Instructions：
Please refer to the attached pngs of initial thinking for this.<br>The designs don't need to duplicate what has been done here, but rather take the essence of it and translate it into something "nicer".<br>The Requirement is for the LiveUP Design as well as all the sub-brands to be executed, showing that they belong to the same internal corporate campaign.
Preview
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Preview
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Preview
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Reference Samples：
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warren18 years ago
Some great looking designs so far, thank you!
Now that I've seen a few, it's made me wonder if the Up Arrow could possibly incorporate a "Tick" as well? riding on positivity? Feel free to ignore me, i'm not the designer!
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warren18 years ago
Thanks so much to everyone who participated. I'm sitting with my team over the next 2 days to narrow down to 2/3 designs.
Will be in touch shortly.. Good Luck!
Design Concepts Completed8 years ago
Open design concept stage had ended with 1 submissions from 1 designers. Go to DESIGNS tab to view all submissions.
salis17
Now that I've seen a few, it's made me wonder if the Up Arrow could possibly incorporate a "Tick" as well? riding on positivity? Feel free to ignore me, i'm not the designer!